CAN-SPAM Act Compliance

As a business you need to be aware of the legal issues around sending emails to your customers. The CAN-SPAM Act sets guidelines and requirements for these emails. Some emails you send (based on the content and intent of the email) do not fall under the requirements of the CAN-SPAM Act, but it’s likely wise to accommodate all the requirements that can be done automatically regardless.

The Act separates emails into these groups. The “transactional or relationship content” is the one group that does not have strict requirements.

  • Commercial content – which advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose;
  • Transactional or relationship content – which facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction; and
  • Other content – which is neither commercial nor transactional or relationship.

Learn more about the CAN-SPAM Act:

https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business